A brand expresses and reinforces a business’s underlying vision and values. A brand defines the client experience.Read More What exactly is a “brand” anyway?
It’s been said that content is king, but well written, clearly communicated content is even better. When it comes to sharing information, keep it simple, keep it real.Read More Reality Bytes
Respect your audience’s time and intelligence and avoid the temptation to over-inform, or drown them in corporate-speak. Subtracting sense does not add value. Keep it real. Your readers will thank you for it.Read More The key to effective communication? Keep it real!