My Resume

My LinkedIn profile

I’ve supported the communication needs of industry leaders in the telecom, broadcast media, commercial real estate, banking and insurance sectors.

I provide the following copywriting services:

– Blogs/Articles
– Press releases
– Website copywriting/editing
– FAQ documents
– Email copy
– Social media copy

Interested in finding out how I could help you tell your business’s story? Let’s connect!


Skills and Knowledge:

  • Copywriting
  • Copy editing
  • CMS
  • HTML
  • WordPress
  • Adobe Creative Suite (Photoshop, Acrobat, InDesign)
  • Microsoft Office
  • Microsoft SharePoint
  • Hootsuite

Work History:

Web Editor – The Market Herald (Canada)
January 2021 – Present

With an investor database of almost 600,000 subscribers and over 100 million monthly page impressions, The Market Herald is one of the world’s fastest-growing business and finance platforms. As the web editor for The Market Herald Canada, my primary objectives are to write, edit and publish trending finance stories. 

To date, I have written more than 5000 articles: https://themarketherald.ca/author/john-ballem/

“I have worked alongside John Ballem for quite some time now and can unequivocally say that he is one of the most conscientious, well-prepared, mindful, and tireless-working team leaders I have worked for in my 30+ years in the media and communications industries.” ~ Dave Jackson – Markets Reporter, The Market Herald Canada

“John is exactly who you want to be working with for an online platform like The Market Herald. He’s efficient and reliable when it comes to turning around articles and brilliantly ruthless in cutting out the fat to get to the crux of a story.” ~ Alex Jennings – Presenter, The Market Herald Canada

“He dives head first into new challenges without hesitation. He has a strong work ethic, and adapts quickly to an ever-changing digital world.” ~ Jonny Kidney – Studio Manager & Executive Producer, The Market Herald Canada

“John is a seasoned editor and a great communicator. It has been a delight to cover small-cap Canadian business news under his guidance.” ~ Trevor Abes – Markets Reporter, The Market Herald Canada


Copywriter – The Creative Group
June – December 2020

I provided web & social media copywriting support on a contractual basis. Clients included Johnston Equipment and Almega Co.

“John is an excellent addition to any growing team. He has an entrepreneurial mindset and goes the extra mile to ensure his clients are satisfied.” ~ Basem Hanna – President & CEO, Almega Co.

“Feedback we’ve received from our clients about both his work and the experience of working with John has been fantastic.” ~ Michelle Hacon – Senior Recruiter, Digital Media at The Creative Group


Digital Communications Specialist (Casual) – UPLevel
April – August 2019

I wrote several blogs, provided copywriting support for 3 external-facing websites and managed several of UPLevel’s social media accounts.


Sales Communications Manager (contract) – RBC Insurance
April 2018 – January 2019

I delivered copywriting support to the group benefit sales and travel insurance teams.

“I have had the opportunity to work with John on many projects. He is accurate, efficient, and responsive.” ~ Christine Coakley – Product Manager, Health and Dental, Group & Business Markets at RBC Insurance

“John and I worked on the Sales Communication team at RBC Insurance. John proved to be hard-working team player, and brought good ideas to the table.” ~ Kate Hughes – Communications Coordinator, RBC Insurance 


Assistant Manager, Programs – Scotiabank
February – May 2017

I provided day-to-day communications support to the Business Service Centre team.

“John’s published content reflected his ability to easily capture the
essence of senior leadership messages. Appreciated his creative approach. Professional all the way.”
~ Kerry Yarwood – former Senior Manager, Scotiabank


Sales Communications Manager – RBC Royal Bank
2011 – 2016

I delivered communications support to several business lines, including Commercial & Small Business Banking, Operations, Digital and Compliance.

“John is a fantastic person to work with. He consistently delivers high-quality work with quick turnaround times.” ~ Sara Son Hing – Senior Director, Workforce Effectiveness and Readiness at RBC

“John always has clients & his audience front & center in any of his initiatives. A strong collaborator with a keen ability to stay current with evolving events with a positive genuine perspective. It has been a pleasure to work with him.”Peter Riccio – Manager, HR Initiatives RBC Wealth Management & Insurance


Online Communications Specialist – The Cadillac Fairview Corporation Limited
2009 – 2011

I led the planning, launch and ongoing management of Cadillac Fairview’s corporate intranet site, CF Connect. I also provided content updates to cadillacfairview.com.

“John’s enthusiasm, creativity and commitment to delivering outstanding service to clients was critical to the successful launch and ongoing content management of Cadillac Fairview’s corporate portal.” ~ Heath Applebaum – Former Manager, Communications & Media Relations at Cadillac Fairview


Education and Professional Development:

  • Adobe InDesign – University of Western Ontario
  • Business Communications – Sheridan College
  • Business Writing – University of Calgary
  • Computer Systems Support Certificate – Fanshawe College

Additional Resources: